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at 10/05/2007 7:06 PM Visits: 563
OnslaughtThis is a brand new video called Onslaught, created by Ogilvy as a follow-up to Dove's Evolution television advertisement.
Simply put, there are far too many "bigger, better, more beautiful, clearer, slimmer, fuller, trimmer" ads out there incessantly bombarding parents and children alike with messages that basically say you're too fat, ugly, flat, dowdy or slobby for their own good and they simply must rush out and buy product after product after product that promise to turn them into a super model... but will do nothing but drain their wallet. This commercial lives up to its name by illustrating what young girls see in advertising today. We may love to see images of beautiful people, but we know those images are so often unrealistic, unrepresentative and have likely, as the Evolution campaign clearly illustrated, been heavily manipulated from their original state. Most young kids don't know this... unless their parents, relatives and big sisters tell them, which is exactly the message that Onslaught delivers. Its powerful. Watch it... then think about it. And visit Campaign for Real Beauty to see what you can tell our kids. Picked as a Buzznet Featured Video on 10/6/2007
Related Groups:
Buzznets Real People Campaign
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Being a girl, I never really realized how those images are worked into our minds from such a young age.
Another friend of mine, Nikkiejo, posted another Dove campaign. It was about the proccess that goes into a billboard.
And now, I have to say....thanks, Mom.
My mother, as a buddhist, was philosophically opposed to self-indulgence without self-reflection. She told us (and this was back in the '80's, mind) that consumerism was as much as an addiction as cocaine and she treated slick magazines like p0rn and recreational shopping as getting high. We never ate fast food, not once. I thought it was weird at the time, but now that I have a son, I see how much pressure girls get to be, well, objects. I also see why I perhaps feel like a person seeing in technicolor in a color-blind world when I'm always ranting about the inherent loathesomeness of our futile American quest to perfect our outsides.
Thanks for posting this and hosting my essay on your comments. I get carried away.
*curtsy*
p.s. - There was a story in Reuter's recently about how the European Union is banding together to discourage sexualizing female juvenile clothing. One spokesperson said, "They go from pink diapers to pre-teen g-strings...when does a girl get the chance to be a plain old kid?"